Roaa is a Senior Consultant at Emkan Education. Roaa has extensive consulting experience with renowned companies, SMEs, and leading unicorns in EMEA. Prior to joining Emkan, Roaa was a senior consultant at Simon-Kucher, where she prepared and delivered strategy workshops to C-level executives across multiple markets, co-led and delivered successful project work to B2B and B2C clients across a number of sectors of software & technology, ESG, banking & financial services, public sector, manufacturing and life sciences. She has also worked on a range of topics including digital strategies, organizational restructuring, commercial excellence, carve-out strategy and implementation, growth strategies, digital business models development, D&I initiatives, monetizing sustainability & innovation, branding, and value communication, etc.